Raceway USA

ROLE: Art Director · Experience Designer · Scenic Fabricator · Team Lead

CONTEXT: Two-Semester Collaborative Thesis

FOCUS: Themed Entertainment · Visual Cohesion · Experience Flow · Hands-On Fabrication

Directional Decisions

As Art Director, I created the course’s visual identity, creative bible, and overarching color system while helping each team maintain its destination’s individual character. I also developed the course layout and guest flow in Rhino, arranging the nine environments into a cohesive and feasible walkthrough.

Raceway USA is a fully themed miniature golf course following a cross-country road trip through nine American destinations. Players encounter regional environments, obstacles, and playful gags inspired by the spirit of 1950s roadside travel.

CONCEPT

Process

Over two semesters, I collaborated across four teams while leading the design and fabrication of Maine, Texas, and New York City with my own team. My work ranged from 3D modeling and laser-cut components to woodworking, scenic painting, murals, set dressing, and the fabrication of elements such as Maine’s lighthouse topper.

Outcome

Our small cohort transformed the original concept into a fully designed and fabricated themed golf course, with nine distinct destinations connected by one cohesive visual world and guest experience. Raceway USA was opened to hundreds of guests at the 2026 USC Games Expo.